Privacy Policy

This Privacy Policy (the "Policy") describes how we, New Design, process the personal data of individuals (each a "User", "You", "Your") who contact us or use our websites, services, programs, content, and related features (collectively, the "Services"), or who visit us at trade shows, events, or at our premises.

For any questions or clarifications regarding this Policy, we invite You to contact us by email at info@newdesignsrl.com. If You wish to contact one of our local offices, please refer to our Contact page for further details.

This Policy, together with our Terms of Use and any other referenced documents, describes our views and practices regarding Your personal data and how we will treat it. We encourage You to read these documents carefully. By visiting our website or using our Services, You acknowledge the processing described in this Policy, our Terms of Use, and the associated documents.

If we make any changes to this Policy from time to time, we will notify You via a notice posted on our website. Your continued use of the Services after such notice constitutes Your acceptance of the revised Policy.

Our Services are not intended for children under the age of 13. We do not knowingly collect, use, or disclose personal information from or about visitors under 13 years of age.

This version of our Privacy Policy was published in March 2025.

What is personal data?

The term "Personal Data" refers to any information relating to an identified or identifiable natural person, directly or indirectly, known as a "data subject". This may include name, address, email address, phone number, IP address, location data, call recordings, and similar information. It may also include "special categories of personal data" such as racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, and genetic or biometric data processed to uniquely identify a person, as well as health data or data concerning a person's sex life or sexual orientation.

What data do we process?

We may process the following data:

Information provided by You: As our site does not collect identifiable personal data, we do not process information such as name, email address, phone number, etc. However, data collected through Google Analytics includes anonymous information about browsing behavior, such as IP address, device type, operating system, browser, and visited pages. This data is used solely to analyze and improve the user experience on our site.

Information about others: As our site does not collect identifiable personal data, we do not manage data relating to third parties such as friends, colleagues, or payment managers. We do not collect or process this information.

Information about Your device: When You visit our website, we collect anonymous technical information about Your device, such as IP address, operating system, browser, time zone, and other related information, which is only used to analyze navigation and improve the site. This information does not personally identify users.

Information from third-party sources: We do not collect data from credit reference agencies, shipping companies, or other third-party service providers. Data collected through Google Analytics originates solely from Your browsing behavior on our site and is processed anonymously.

In general, You are under no obligation to provide us with identifiable data, as we do not collect personal data via forms or registrations. However, without the anonymous data collected via Google Analytics (such as IP address, device type, operating system, etc.), we may not be able to provide You with an optimal experience on our site or improve navigation.

As our site does not require identifiable information from credit reference agencies, we do not process sensitive personal data for client due diligence purposes.

There is no need to provide data about third parties. We do not collect information about others unless it is publicly available.

We will rely exclusively on anonymous data collected via Google Analytics, which is used to improve the user experience. We do not collect, process, or store identifiable data and You agree that the data collected is used solely for statistical analysis purposes.

How do we use Your personal data?

We will process Your data (which is exclusively anonymous, collected via Google Analytics) in accordance with applicable law, solely for the following purposes:

Monitor and analyze site usage to improve Your browsing experience and our service.
Provide the Services, including navigation on our website, analysis of access statistics, and optimization of site functionality.
Enable vendors and service providers to perform certain functions on our behalf to ensure proper site operation, including web hosting, data storage, and technical support services.
Allow You to use features of our website when You choose to do so, such as customizing the browsing experience through cookies.
Send personalized marketing communications, exclusively based on anonymous browsing data. You may disable cookies at any time as described in our Cookie Policy.
Collect and analyze browsing data for statistical purposes and to improve the content of the site so it is more relevant to You.
Ensure site security, prevent fraud, and resolve any issues related to access or use of the website.
Manage our business operations, including handling complaints, analyzing data, and optimizing technical features of the site to enhance the user experience.
Develop and improve our Services, based on the anonymous analysis of browsing data to offer You a better service.
Comply with applicable law, including responding to legitimate requests from competent authorities such as courts or regulatory bodies.

The legal bases for processing anonymized data collected via Google Analytics for the purposes described above generally include:

Processing necessary to perform a contract in place with You or other data subjects, for the purposes outlined in the paragraphs related to analyzing site usage statistics, service improvement, and user experience optimization.
Your consent, for processing data for statistical purposes and collecting and analyzing anonymous browsing information, as outlined in the sections related to cookies and data analysis.
Processing necessary for our legitimate interests, such as collecting anonymous data to ensure the site functions correctly, improving user experience, detecting technical issues, and optimizing site features.
Processing necessary to comply with legal obligations, such as responding to legitimate requests from competent authorities, where applicable.
Other lawful grounds, such as processing for legitimate administrative and service improvement purposes.

Cookie Use Statement

What are cookies exactly? In order to collect information, including personal data as described in this Policy, we may use cookies and similar technologies on our website. A cookie is a small piece of information sent to Your browser and stored on the hard drive of Your computer, mobile phone, or other device. Cookies may be first-party (placed on Your device by the website You are visiting) or third-party (placed through the website by third parties, such as Google). For more information, visit www.allaboutcookies.org.

Cookies used on our website:

Strictly necessary cookies: These cookies are essential for navigating our website and using its features. Without these cookies, the Services You have requested cannot be provided. These are first-party cookies and are deleted when You close Your browser.
Performance analysis cookies: These cookies anonymously collect information about how visitors use our website. They allow us to recognize and count the number of visitors and see how they move around the site while using it, as well as the regions from which they visit. These are first-party cookies. For example, this website uses Google Analytics to help us analyze how Users use the website. The information generated by the cookie about Your use of the site (including IP address) is transmitted to Google. This information is then used to evaluate User usage of the site and to compile statistical reports on website activity for the Group.
Functionality cookies: These cookies allow our website to remember the choices You make (e.g., username, language, or region) and provide enhanced, more personalized features. The information collected by these cookies may be anonymized and does not track Your browsing on other websites. These are first-party cookies.
Targeting/advertising cookies: These cookies allow us and our advertisers to deliver information more relevant to You and Your interests. They are also used to limit the number of times You see an advertisement and to help measure the effectiveness of advertising campaigns. These cookies remember that You have visited our website and can help us compile Your profile. These are persistent cookies that will remain on Your device until their expiration or manual deletion.
Social media cookies: These cookies allow You to connect to social networks such as Facebook, Twitter, LinkedIn, and Google+. These are persistent cookies that will remain on Your device until expiration or early manual deletion.
Other cookies and similar technologies, from time to time.

We may combine the information obtained from these types of cookies and technologies with information about You obtained from other sources.

Consent to cookie use and opt-out: By using our Services, we assume You consent to the installation of cookies on Your device. Most internet browsers automatically accept cookies. However, if You or another user of Your device wishes to withdraw Your consent at any time, You can accept or reject cookies by adjusting Your browser settings. You will find information on how to disable cookies for Your browser. If You choose to reject cookies, You may not be able to fully experience the interactive features of our website, platforms, and Services.

You may also opt out of third-party cookies by selecting the appropriate options at www.youronlinechoices.com.

Data Disclosure

As we do not collect identifiable personal data, our disclosure relates solely to anonymous data collected via Google Analytics, which is used for statistical purposes and to improve the site. However, in certain circumstances, we may disclose or be required to disclose such anonymous data to third parties. We may disclose data in the following cases:

To companies within our Group worldwide, including in the EU, USA, and elsewhere, but only for statistical and analytical purposes.
To our service providers and vendors, such as web hosting and analytics providers (Google Analytics), who assist us in collecting anonymous data for the purpose of analysis and site improvement.
Subject to appropriate legal basis such as Your consent, our advertising and marketing partners will not collect identifiable data from You. However, we may use anonymous data to improve the user experience and for any personalized advertising based on browsing preferences.
To partners providing services related to the security and integrity of site data, always limited to the anonymous data collected.
To legal successors or partners, either temporarily or permanently, in the case of legal events such as mergers or acquisitions, but always in accordance with privacy regulations and without collecting identifiable data.
To public authorities, where required by law, but only when strictly necessary and in compliance with applicable legislation.
To other third parties where You have given Your consent.

International Transfer of Your Personal Data

As we do not collect identifiable personal data, data collected through Google Analytics (which is anonymous) may be transferred to third parties in countries other than the one in which it was originally collected, exclusively for analytical and statistical purposes, as previously indicated.

In particular, anonymous data collected via Google Analytics may be transferred within our group of companies, to the USA and other countries. Where this occurs, we ensure appropriate transfer mechanisms are in place, such as standard contractual clauses, to guarantee an adequate level of protection for the anonymous data.

In case of transfer of anonymous data to private organizations abroad, such as our suppliers and service providers, we ensure that users' privacy rights are safeguarded by adequate technical, organizational, and contractual measures, as required by applicable regulations. You may contact us to request a copy of the safeguards applied in such circumstances.